Olympic Projects
This section highlights original work inspired by the Olympic and Paralympic Games. From conceptual social media campaigns to branding strategies and storytelling frameworks, each project reflects my passion for global sports, inclusion, and audience engagement. These pieces showcase my creative thinking and long-term goal of contributing to Olympic media and marketing — including a vision for LA 2028 and beyond.
LA 2028 Olympics Brand Identity
This LA28 project presents a bold brand identity, custom logo, and a cohesive 'Look of the Games' concept designed to capture the energy and spirit of the Olympics. Through unified visuals, dynamic stadium dressings, and digital assets, this branding vision brings LA’s vibrant character to life while celebrating each sport. The project embodies a comprehensive approach to Olympic branding, emphasizing consistency, vibrancy, and excitement.
“The Biggest Month in Sports" campaign is built around Peacock’s exclusive coverage of the Winter Olympics, Super Bowl, and NBA All-Star Weekend—all taking place in February. The campaign emphasizes Peacock as the ultimate home for sports by showcasing immersive fan experiences, bold out-of-home placements, dynamic digital ads, and unique brand activations. Through a cohesive mix of creative executions and strategic messaging, the project highlights how Peacock can unite three of the world’s biggest sporting events under one platform while driving viewership, engagement, and brand loyalty.
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Temple University Olympic & Paralympic Studies Hub
A student-led concept for a cross-disciplinary research and engagement hub at Temple University focused on Olympic and Paralympic values, innovation, and civic impact. Currently in development, this initiative envisions Temple as a future leader in Olympic Studies in the U.S.
Dreams in Motion - Athlete Branding Series
The "Dreams in Motion" campaign features a dynamic visual series of athletes in motion. Each image captures the energy and dedication of athletes as they participate in Olympic sports, embodying the spirit of the Games. The visuals are designed to emphasize the fluidity and power of motion, aligning with the slogan "Dreams in Motion." This project is a celebration of athletic achievement and the dream of pushing boundaries on the world’s greatest stage.
Olympic Athletes in Motion
This visual concept was developed as a personal passion project to express enthusiasm for the Olympic Games and creative capabilities beyond digital marketing. The design integrates athletes in motion—running, jumping, and engaging in various sports—within the iconic Olympic rings.
