Project Overview

This project involved designing and developing the official social media presence for the Philadelphia Student Press Association (PSPA), a citywide coalition of student-run newspapers across Philadelphia. PSPA’s mission is to amplify student voices, strengthen campus journalism, and connect student reporters to the civic and cultural life of the city.

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The goal of this campaign is to establish a cohesive and recognizable brand identity across platforms — one that communicates PSPA’s values of collaboration, creativity, and civic engagement. The social media strategy was designed to introduce the organization, highlight student journalists, and spark participation from campuses citywide.

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Rooted in Philadelphia’s strong journalism tradition and diverse university ecosystem, PSPA’s social media presence aims to serve as both a promotional tool and a storytelling platform — professional yet student-driven, informative yet inspiring. The designs reflect that vision through bold typography, authentic imagery, and a unified visual system that captures the energy of Philadelphia’s student press community.