The Biggest Month in Sports is a multi-platform marketing campaign concept I developed for Peacock to spotlight the unparalleled lineup of live sports available on the streaming service. Anchored around the unifying campaign line, “The Biggest Month in Sports,” the project positions Peacock as the ultimate destination where fans can stream every moment, from the Winter Olympics and Premier League to the NFL Playoffs and beyond.
This campaign includes large-scale out-of-home activations (Times Square billboards, transit takeovers, and print ads), digital mockups (social media posts, magazine spreads, and platform banners), and a cross-channel amplification plan leveraging NBCU’s broader sports portfolio. The creative strategy emphasizes both scale and exclusivity — reminding fans that Peacock is the only place to stream every medal, every moment.
February 2026 will bring an unprecedented sports moment: the Super Bowl, NBA All-Star Game, and Winter Olympics all in the same month. To capture the scale of this convergence, the campaign graphic brings football, basketball, and Olympic visuals together under one unified identity — The Biggest Month in Sports. By blending three global events into a single design system, the piece emphasizes both the variety of competitions and the magnitude of this once-in-a-generation lineup, all anchored to Peacock as the home for streaming it all.
The Every Medal. Every Moment. campaign was designed to position Peacock as the definitive destination for Olympic coverage. With clean, bold copy anchored by the promise of exclusivity, the creative emphasizes that every event, every story, and every victory can only be fully experienced on Peacock. Athlete-focused imagery paired with dynamic design elements highlights both the scale of the Games and the personal triumphs within them. Adaptable across billboards, transit hubs, print, digital, and social platforms, these executions ensure that whether fans are commuting, traveling, or scrolling, they’re consistently reminded that Peacock is the only place to watch every Olympic moment unfold in real time.
The Dreams in Motion campaign captures Olympic athletes in the very heart of their pursuit, moments where speed, precision, and determination collide on the world’s biggest stage. Each execution highlights athletes suspended in motion, framed by blurred backgrounds that symbolize the rush of competition while crisp, detailed imagery keeps the focus on their drive and discipline. This balance of intensity and emotion reflects not only the physical demands of Olympic sport but also the lifelong ambitions behind every performance. The campaign visually conveys that for these athletes, their dream is not distant, it is unfolding right before our eyes, in motion.
Peacock-Owned Socials
Peacock’s social platforms act as the heartbeat of The Biggest Month in Sports, tying together every campaign element under one consistent brand voice. Posts spotlight each tentpole moment—whether it’s the grit and emotion captured in Dreams in Motion, the promise of Every Medal, Every Moment, or the cultural buzz surrounding the Super Bowl and NBA All-Star. By unifying these narratives, Peacock’s owned channels keep fans immersed in the story while reinforcing Peacock as the go-to destination for streaming.
Amplification Across NBCU
The campaign doesn’t stop at Peacock. The Biggest Month in Sports extends across NBCUniversal’s expansive sports ecosystem, including NBC Olympics, NBC Sports, and Football accounts. Each channel adapts and amplifies the creative while carrying a clear Peacock tag and call-to-action. This ensures that no matter where fans connect with NBCU sports content, they are consistently funneled back to Peacock. The cross-platform approach not only maximizes visibility but also reinforces Peacock’s central role in delivering the month’s most important moments.
Activations
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Mockups
This campaign was created as a personal portfolio project and is not affiliated with or endorsed by NBCUniversal or Peacock. The work is intended to showcase creative strategy and marketing execution for educational and professional development purposes only.