Digital Marketing Projects
This page features digital marketing projects from coursework and personal mock initiatives. Each project highlights my strategy-first approach, combining research, audience insights, and creative execution. The work reflects my interest in digital campaigns, brand positioning, and using data-driven thinking to solve real marketing challenges.
Starbucks Campus Creations
This project examines how Starbucks can engage Gen Z college students through localized, limited-time menu offerings tied to campus culture. I developed a pilot-based marketing strategy that integrates digital activation, in-store execution, and performance measurement to drive relevance, trial, and brand affinity.
Warby Parker Digital Marketing Strategy
This project examines Warby Parker’s digital-first model and how the brand uses technology, personalization, and omnichannel marketing to drive engagement. I analyzed existing strategies and developed recommendations to support global growth and stronger digital connection with Gen Z and millennial audiences.
Market Entry Strategy
This project focuses on building a digital marketing strategy for Sweet Baby Ray’s entry into the German market. I conducted market research and developed a plan centered on social media, influencer marketing, and localized digital messaging to support brand awareness and adoption.
TerraPass Digital Marketing Strategy
Building on TerraPass's legacy of environmental stewardship and innovative carbon offset solutions, this proposal aims to enhance brand visibility, engage target audiences, and amplify TerraPass's impact on climate action. Through strategic storytelling and targeted outreach.
Peacock Mock Campaign
This campaign emphasizes Peacock as the ultimate home for sports by showcasing immersive fan experiences, bold out-of-home placements, dynamic digital ads, and unique brand activations. Through a cohesive mix of creative executions and strategic messaging, the project highlights how Peacock can unite three of the world’s biggest sporting events under one platform.